Gaming is the next advertising frontier. We are thrilled to announce that PixCapital has invested in iion’s Seed round with co-investors TEN13 and Archangel Ventures to accelerate iion’s deployment of seamless advertising across the entire gaming ecosystem.
💥About Iion:
Founded in 2019 by former industry veterans with a successful exit, Iion is an Australia-based game advertising company that develops a unified platform called Imersiion, allowing publishers and brands to advertise seamlessly across all gaming platforms. Aiming to revolutionize in-game advertising, Iion provides various end-to-end tools to manage marketing campaigns.
📢 The first-of-its-kind game advertising platform:
We deeply believe in iion’s vision to elevate game advertising into an essential and easily accessible media channel for brands. By consolidating game media, enhancing measurement capabilities, and offering robust creative tools,the company’s platform immersiion boosts efficiency for global marketing teams.
🚀Why we invested:
Without external funding, iion has built a team of 50+ people and a global footprint since its 2019 launch, partnering with leading advertisers, agencies and publishers. The team has worked together in adtech for more than a decade, now using that expertise and experience to unlock gaming as a massive growth horizon for advertisers. We have been thoroughly convinced by the team’s deep knowledge of the critical issues to address, and their exceptional level of professionalism.
📰Latest updates on Iion:
Following the latest fundraising round with PixCapital, the management team now has the full support from its shareholders to accelerate its deployment globally. Iion is now in the process of signing some of the major players of the gaming industry and new announcements are expected soon. Also, Iion is officially accredited by the IAB tech lab for the Open Measurement SDK initiative.This certification represents a major milestone to enhance transparency and performance with game advertising by integrating standardized and robust measurement solutions for advertisers and publishers alike. This certification, utilized by leading companies such as TikTok, Amazon, Disney, Dailymotion, Microsoft, and Google, highlights the company’s growth and credibility in the industry.
